Salesforce is currently a component of the Dow 30 and a good example of how Market Makers accumulate stock prior to moving prices higher. During the first half of 2026 this stock was quietly accumulated in preparation for a 22% gain on August 27, 2026. This was based on a beat on their second quarter earnings forecast and expanded partnership with Anthropic. Market Makers were well aware of this and positioned to take advantage of it.
Accumulation of stock by insiders has a long history. DuPont was a component of the Dow 30 in 1974 when Specialists accumulated a significant amount of their stock. This was prior to issuing the February 1975 Economic Report of the President developed by the Council of Economic Advisors. The economy was in a recession with high unemployment, high inflation and numerous economic issues. Specialists knew the $23 billion Tax Reduction act of 1975 would be signed by March 29, 1975. They were well positioned to take advantage of this.
Richard Ney provided a DuPont chart showing this example on page 270 of his 1975 book, Making It In the Market.
References:
1. Historical components of the Dow Jones Industrial Averages
2. Making It In The Market, Richard Ney, 1975, page 270
Note that this information is for educational purposes only and not a recommendation.
Stock charts courtesy of StockCharts.com.